From 20th October 2020 to 10th April 2021, Dubai will host the next world exposition. More than 180 countries are expected to take part, under the theme ”Connecting Minds, Creating the Future”. Expo 2020 Dubai is the first world expo in the Arabic-speaking region. The organisers expect to attract 25 million visits, with an unprecedented 70 percent of visitors projected to come from outside the UAE. The Finnish participation is organised by Business Finland and Granlund is one of the 28 Finnish company representatives.
Finland Pavilion – a tribute to the land of thousand lakes
The pavilion will showcase the country’s competences and expertise across various business sectors including sustainability, technology and tourism. “Snow Cape” is the name of the building with which Finland is going to present itself at the World Expo 2020 in Dubai. Inspired by the white blanket of snow which covers the Finnish landscape in winter, the Finland Pavilion resembles a white tent made of snow. The visual identity of the Finland Pavilion is incorporating both Finnish and Arabic cultures, starting with the main entrance which gives an impression of arriving in an Arabic tent.
Photo and event information by Business Finland